How to train your partner network to extend the reach of your brand

Your reseller network can help you grow your business exponentially - there’s no doubt about it. Yet, keeping a channel network happy and selling is not an easy job – it feels more like herding cats than training a group of people united by a common goal. How so? More often than not, organizations do not approach the process of creating, training and maintaining a reseller network with the needed dedication, resource allocation, and perseverance which results in high maintenance costs and shrinking revenue.

At the end of the day, your channel network is your unpaid (and very often not properly trained!) external sales force. Just like your internal sales team needs constant training on your product portfolio and company updates, your channel network requires dedicated collaboration, knowledge sharing, and training across the channel.

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