How to Turn a MOOC Into an Engaging Marketing Vehicle

Many learners and education professionals tend to look on MOOCs with the same lens. Headlines declare that ‘MOOCs Are Dead,’ with the implication that an entire species is on the verge of extinction. The MOOC-sphere in reality is a diverse ecosystem. In their landmark study, MOOCs: Expectations and Reality, Professors Fiona Hollands and Devayani Tirthali describe how, “colleges and universities have adopted several different stances towards engaging with MOOCs and are using them as vehicles to pursue multiple goals.” With that in mind, eLearning Inside got in touch with Dr. Satesh Bidaisee, a professor of public health at St. George’s University (SGU) to discuss how they have implemented their MOOC and why they push for such high completion rates.

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