How to Turn A Profit Through B2B and B2C

There is somewhat of an art to understanding how organizations and consumers behave when making buying decisions. At our core, all of us are consumers. We all purchase food, homes, cars, and from time to time we may even work with dealers or distributors. Whether operating as a business or a consumer, we tend to invest in products or services once we realize we have needs that need to be addressed or met – at which point we engage in the process of analyzing available data, researching the market and pursuing referrals from various sources. 

The Difference between the B2B and B2C Models

B2B is short for business-to-business and is used to describe the relationship between two companies where one business sells products or services to another. An example of a B2B business is a paper company that sells its products to a photocopier company.

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