How to Use Audience Analysis and Learner Personas to Create a High-impact Learning Experience

Most of us (whether from the Instructional Design or L&D team) are aware of the significance of audience analysis. We know that only when this analysis is correctly applied to identify a learning strategy is when we would see the required gains in enhanced skill, thinking, or behavioral change in the learners.

Yet, quite often, this aspect is driven by assumptions and a limited analysis of what would truly resonate with the learners. Why does this happen?

Here is my take on this gap on audience analysis and how it impacts the eventual gain the learners seek. As Instructional Designers, we want to create courses with a “wow” factor, and this often leads us to opt for learning strategies that excite us, but they do not resonate well with the learners.

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