How to Use Free Course Content to Drive More Business

Many customers expect the option to try before they buy when considering a purchase—after all, most of us wouldn’t drive off the lot in a new car without taking it for a test drive first.

The same can be true for students considering enrolling in your online courses. Even though you know your content is top-notch, a new customer might not be convinced before seeing it for themself. 

By offering some of your course content for free, you can give prospective students a taste of the class before they move forward with a purchase. If giving away the goods seems counterintuitive, rest assured: Offering a freebie doesn’t mean you’re leaving money on the table. In fact, it could lead to more revenue by attracting a greater number of students to try out your courses and ultimately make a purchase.

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