Instagram has changed entirely in 2020 to a huge marketing channel for Ecommerce business owners. Instagram was introduced as the photo-sharing app that consisted of selfies, photos of food, pets, memes, etc. in its early stage of development. But now it has become the biggest platform to drive traffic and convert more sales.
In the past few years, Instagram has made lots of changes and introduced new features that help brands and business owners to decide what works and whatnot. Instagram has included some advanced features like insights for post and story analytics, Shoppable Instagram posts and stories, and a new IGTV that helps drive traffic to your store.
Most Ecommerce brands fail on the platform due to the fact that they directly want to engage customers in buying. This strategy does not work at all. To get the most out of the Instagram feeds, stories and IGTV, you should know the ins and outs of the platform.
Tags: Blog • Integrations • Social Media • Technical Setup