How To Use Lifecycle Email Marketing To Increase Course Registrations & Engagement

Right now, we are witnessing some of the most incredible shifts in the field of education with the continued growth of online education. This increase in online course enrollment means that you, an online educator, have an incredible opportunity to grow your online teaching business.

But just because online course enrollment is up doesn’t mean that enrollment is your courses will be. Increasing registrations and boosting revenue is a process that all online course creators need to learn. Creating a great course is just step one. Marketing your course is step two. 

Without the use of advanced marketing tactics, you run the risk of being drowned out among a growing market of online courses. You need a strategy to attract, retain, and build relationships with your students. In this post, I’m going to look at how you can use a specific type of marketing – known as lifecycle email marketing – to increase your course registrations and engagement. 

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