How to Use Link Building to Increase Traffic to Your Website

In this post, I’m going to show you how you can use a popular SEO strategy to increase the search engine ranking of your course website. It’s called link building, and when done properly, it can help to create a wave of potential customers to your online courses.

The importance of link building in SEO

So you’ve done some keyword research and you have an idea of the keywords that you want your course to rank for. You might have even written some blog posts targeting your top keywords, but you’re still struggling to get your website to rank in search engines. Why isn’t it ranking?

The answer might be links

Links are one of the most important ranking factors taken into account by search engines. It is not just the quantity of links that matters, but also the quality of those links, and whether they are ‘followed’ (the website tells Google to take the link into account for ranking purposes).

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