How to Use Webinars to Promote Your eLearning Programs

What kind of pricing should we use for our webinars? How can we monetize our webinars? These are two popular questions we receive from our clients. There is no right answer. Every client is different, every audience is different, every webinar is different. There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!

Offer Your Webinars for Free

Yes, I said it! Forget about pricing, forget about monetizing your webinars – at least some of them! Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to engage with your brand. Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost!

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