The typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who, you were up against. To learn from these loses, you need the answers. I interviewed one of the all-time great win/loss experts, Jen Berkley Jackson, to find out how she does it. This post was first published on eLearning Industry.
Tags: eLearning Market • elearning market growth • eLearning marketing • LMS Evaluation • LMS VEndors