How to Validate an Online Course Idea

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea.

If your online course doesn’t meet a market need, it won’t succeed. No demand, no students. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the course. Make no assumptions. You’re looking for proof of market—evidence that will validate your online course idea.

Prepare for the Course Validation Process

To test whether your idea has merit, you must first condense it into a value proposition. Answering these questions will help you refine your idea.

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