How to win at gamification in elearning, every time!

Gamification; gamified learning; serious games. Whatever term you prefer, games and elearning have something of a chequered history! Once the thing everyone was talking about, then something most people were only talking about (and not really doing), and more recently a bit of an abandoned bandwagon. But gamification in elearning is absolutely something you should care about because it taps into a fundamental aspect of human behaviour: motivation.

Back in 2015, gamification was an undisputed hot topic in the learning technologies world, ranking fifth in Donald H Taylor’s L&D Global Sentiment Survey. By 2018, it had fallen to position 14. This year, it didn’t feature in the top 15. The report suggests that gamification is just too complex: the ambition was there, “but for most time-poor corporate L&D professionals, [putting it into practice] was something they simply [did] not have time for.”

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