HOW TO WRITE KILLER WIIFMs THAT WILL MAKE LEARNERS WANT TO TAKE YOUR COURSE

If you’ve worked for any length of time in L&D, you must be familiar with the term WIIFM. You have probably brought it up in discovery sessions with the SME, or even argued about it in design review discussions with your team. But what exactly is it, and why is it important?

WIIFM is basically an acronym that expands to What’s-In-It-For-Me, and seeks to answer one simple question from the learner’s perspective – Why should I care?

Employees at all levels of an organization tend to be time poor, with a multitude of demands being placed on their focus and expertise. So, any time you ask them to take out of their busy work schedule is time that they are not being productive, and time that they are sacrificing to spend going through your program or course. And when they do commit to go through your course, they expect value for their money (which in this case, is their time).