How Top SaaS Companies Increase Customer Retention & Success using Online Courses

Why do so many software companies make it painfully difficult to understand how to use their tool?

I’m sure you’ve experienced this. In fact, it just happened to me yesterday morning.

Someone tells you about an exciting new SaaS tool that is going to help you grow your business. But when you pull up the website you quickly end up banging your head against your keyboard because you have NO IDEA where to start. “Nice promo video, but what exactly does this do again?”

For too many SaaS companies, the information about their products consists largely of generic, indistinguishable value propositions with a sprinkling of unique product feature that you don’t really care about.

But there is no clear explanation to get up to speed on what it is, who it’s for, and how to get started using it. MAYBE (if you are lucky) there is a cheesy promo video which doesn’t really tell you what the tool DOES.

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