How Training Keeps Your Customers Coming Back For More

Customer churn. If you haven’t heard the term before, it refers to the upheaval that happens when existing customers end their relationship with your business. In other words, it’s the opposite of customer retention.

No company wants a high rate of churn — it means their sales department is working hard to acquire new customers while the hard-won customers of a year ago are leaving. That’s not good for business. According to the Harvard Business Review, acquiring a new customer is between five to 25 times more expensive than retaining an existing customer.

Your company spent a lot of time and money to get your current customers. So how do you keep them from leaving?

Here’s the short answer: Teach them.

The slightly longer answer: why customers leave

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