How Video-Based Learning Impacts the Future of Corporate Training

In the minds of learners, the future of corporate training is already here. It’s Google searches for YouTube how-to videos when they’re installing a new kitchen faucet. It’s realistic 3D animated briefings before their next video game combat mission. It’s action figure reviews posted by their ten-year-old’s favorite toy reviewer (who is also ten). It’s the football instant replay with lines and boxes drawn over the video to illustrate the commentators’ explanations. It’s step-by-step makeup application demos that turn them into Sailor Moon or a sugar skull for Halloween. It’s “hey watch this!” safety fails and two-second animated GIFs that turn viral so everyone knows the celebrity animal of the week.

This isn’t flying cars on The Jetsons or James Bond movie gadgets—this is everyday video-based content available right now, mostly for free, in some cases produced, uploaded, marketed, and consumed by children. That’s what learners are used to, what they know is possible, what they expect…outside the corporate firewall.

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