How We Keep Our SaaS Certification Program Fresh, Timely and Profitable

5 ways to ensure your certification program is amplifying your brand, delighting your customers, and delivering meaningful credentials

Five years ago, I joined Kinaxis to help the company launch its certification program. Our platform, RapidResponse, gives customers the ability to make fast, confident supply chain decisions, so they can plan better, live better, and change the world no matter how unpredictable it gets. Our skilled consultants and healthy partner ecosystem implement our solutions and services to customers all over the world. And the leadership of the company has always viewed our certification program as an essential component of our growth strategy. In fact, our consultants and partners gain their expertise through our certification program. This knowledge helps them get hired into the project, ultimately proving their knowledge and technical skills at all stages of deployments to make sure implementation goes smoothly.

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