How You Can Sell Software Training Like Tesla Sells Cars

On the first day Tesla started taking pre-orders for its new Model 3, it sold $7.5 billion worth of cars that it has not started producing yet. That is a massive number that got me thinking about how enterprise software companies can do the very same thing selling training courses. Well, maybe not sell $7.5 billion dollars of software training in one day (hmmm, maybe I just don't think big enough), but selling training courses that they have not yet developed. 

Model 3 orders at 180,000 in 24 hours. Selling price w avg option mix prob $42k, so ~$7.5B in a day. Future of electric cars looking bright!

— Elon Musk (@elonmusk) April 1, 2016

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