How Your Customer Portals close the Gaps in Your Customer Experience

The customer experience is becoming the most critical differentiator among competitors. Customers evaluate purchases as much or more on value and service as on price.

B2B customers want fast responses to their questions and concerns. If they don’t get it, they will at the least be open to alternatives. If they have a terrible experience, they are apt to share their experiences on social media.

What’s more, you are not competing only with businesses in your niche. Your customers will compare your customer experience with the service they receive from every other product or service provider. If you sell construction equipment, they could compare your service with what they receive from an online shoe seller.

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