I want training to be free. My CFO wants to charge. What do I do?

In September, I gave a short talk at ClientSuccess's CS100 Summit about how to design a customer education strategy. I focused on stories about how different software companies design different strategies and achieve success through different means. The point of the exercise is not to think that because one software company does something, you should do it too. The point is to see that there are myriad ways to use education to help customers.  

That is the secret to designing a customer education strategy...that you will know how to determine you are different.

For the precise reason that I know people who watch my talk on this subject think to themselves, "How does this apply to me?", I finished my talk deliberately early to make time for questions. I don't think any other speaker did that. 

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