Idea Translations did Understand multimedia content adaptation

Understand.com is a global medical education company with hundreds of clients in three continents. 50,000 words and 5 hours of audio script, to create a new stream of revenue from clients outside of the US market.

Their mission is to improve communication between surgeons and patients and they believe the best way is through technology. With that in mind, in 2003 they began to create animations that would allow doctors to better educate their patients about the procedures they were about to go through. They also expanded into pharmaceutical and medical device companies to train their employees effectively, and better describe their products to physicians.

Understand.com has a virtual library of animated content, which explains various pathologies, surgical techniques and step-by-step medical procedures, in simple terms that anyone can understand. Strategic corporate partners include Johnson & Johnson, Allergan, Mentor, Stryker, AAOS, ASPS and numerous medical device companies.