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A recent article shared on LinkedIn prompted me to consider the importance of voice training for Sales teams. It reminded me of the maxim “always smile when you answer the phone” as the listener can hear the smile in your voice. Certainly, when I record a voicemail message and want to beam positivity and appeal, I find myself doing this (call me and see if you can hear it!)

The article also made me think about the cold callers we all get from time to time – you know, the special deal to secure a weekend away with $1,500 value reduced to $900 for a limited time, or the offer to upgrade your phone plan. Most of the time they talk really quickly, hoping to not allow a pause during which you can hang up. But occasionally, they hook me in, and what those that do usually have in common is a disarming (but effective) pitch and a great delivery – warm, engaging, not too quick, not pushy and it doesn't feel scripted. This is effective sales cold calling (to me, anyway).

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