Disruption has been a popular word for tech companies.
Everyone talks about breaking the mold. Being bolder and bigger. Turning an industry on it’s head. Making something that changes everything as we know it about something or other.
I like it. That sounds awesome (if not slightly hyperbolic and maybe kind of violent in some way I can’t put my finger on). But this is the language of innovation. This is how we package our desire to do big things and sell it to the consumer and the investor.