Inbound marketing is all the rage these days and is supposedly eclipsing more old-school forms of outbound marketing. This makes logical sense in the digital age of the 21st century where people are proactive in looking for information they need or that interests them. If your company provides useful content, you’ll naturally “pull” those people in as they search the Internet. It’s a different kind of approach from “pushing” your message out through mass media channels like television, radio and print to people who may or may not be interested in what you have to say. What if learning professionals take this basic idea and apply it to their eLearning efforts? Does it make sense to engage in a kind of inbound eLearning?
Short answer: Yes! Here’s why: