Incremental Innovations: UX Design to Delight & Transform

I recently brought home a new Surface Pro 4. Opening the package was like unwrapping a gift – each component thoughtfully and elegantly designed, heightening my anticipation. So much so that when I first booted up and it winky smiled at me, I shot a big old smile right back at it! Welcome home, my friend!

Can’t say that was my experience when I bought a new electronic thermometer. The hard plastic clam shell packaging was impossible to penetrate without something serrated, creating criminally sharp edges with the potential of escalating our low-grade fever situation to an emergency room visit! There’s a special term for the emotion that this type of packaging inspires. Not to mention stats are actually tracked on the number of injuries resulting from this user experience.

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