Incremental Innovations: Your Content Cornerstone

What are your association’s content priorities this year? If you answered my question with a question, this Incremental Innovation is for you.

Imagine a world where you’re no longer at a loss after a disappointing call for proposals. Imagine working from a content calendar strategically delivering the right content at the right time over the coming year. Imagine not having to scramble to source next month’s webinar topic because your topic priorities for the year have been established. Imagine the potential of driving content initiatives proactively vs. reactively.

Sound too good to be true?

This and more are possible when you take the time to lay your content cornerstone. There are two key steps: Mapping your content terrain and selecting your content priorities.

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