Influencer Marketing: An Introduction

You’ve probably heard of influencer marketing and have questioned whether or not it’s right for you.  The answer isn’t as simple as yes or no, and there is a lot that goes into making this decision. It can work wonders for many business owners, but the key to success is understanding exactly what it is and whether or not your business model can benefit from it.

What is it? Influencer marketing is a type of social media marketing that focuses on identifying and utilizing key influencers to drive your brand’s message to a broader market. Influencers are people with a large following, usually based upon an aesthetically pleasing feed and active voice. With influencer marketing, you inspire/hire/pay influencers to get the word out for you and help persuade consumers to buy your products or services. The influencer you choose should be well-known in your industry or relate to your product in some way. (i.e., if you are selling classes for master plumbers, you wouldn’t want a veterinarian influencer showcasing your product.) The goal is to have your influencer’s audience become your customers.