[Infographic] The revenue impact of education services

Most executive teams and founder/CEOs intuitively know that customers will need some level of help in learning how to use the software they just purchased from you. Help could mean documentation. It could mean the best designed software in the world. It could mean support, professional services, or training. It could mean all of these things. The question is not whether customers need help. The question is how much should be invested in this help and what will this help accelerate. 

So, there it is in that last sentence. The two elements you need to account for in your education services business case. The return you plan to deliver based on the investment you need to make. 

There are three main ways that customer training can earn a return:

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