Innovating business through Snapchat

With roughly 150 million people using Snapchat every day, the app consumes around 800 hours of video per second.1

Since its launch, Snapchat has changed the social media scene with Ephemeral or disappearing message boards skyrocketing in popularity and revolutionising the way people interact and marketers use content.2

So what is Snapchat?

Snapchat is a mobile messaging application which allows users to share photos, videos, text and drawings. Users customise images by overlaying graphics, text and adding filters (called Snapchat Lenses) to personalise individual or group messaging.3

Created in 2011 by Evan Spiegel & Bobby Murphy, in 2016 Snapchat went public, creating two of the youngest billionaires ever – at 26 and 28 years old respectively.4

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