The analyst team at Brandon Hall Group conducts briefings with dozens of technology companies every year, and one of my favorite questions to ask is whether the provider is leveraging the data on hand to create predictive models and provide insights to clients. The data these companies have at their fingertips is incredibly complex and detailed, and they can use it to provide prescriptive options for their customers. This not only increases the value proposition, but it also helps to drive better business performance for clients—a definite win-win proposition.
Here’s an example. Ultimate Software just announced a new “Leadership Actions” feature in its product. Here is the snippet from the press release: