Intellectricity

Many years ago, I met a guy who worked for Apple. They were allowed to have their own job titles, and his was “Intellectrician”. I thought that was a very nice turn of phrase. And, as I just ordered new business cards, I put Intellectricity as the tagline instead of “Learning & Performance Strategy” or other permutations with Technology and such in the title.  Why?

The goal, of course, is to have a phrase that folks will read it and go “what’s that about?”, as some of my colleagues helped me remember. If you can spark a conversation, you have a chance to do a little evangelism/education. (And maybe some business interest?)  Also, I think it actually captures what I believe and like to do pretty well.

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