Intelligent Content

I’ve been on the content rant before, talking about the need to structure content into models, and the benefits of tagging.  Now, there’s something you can do about it.

You have to understand that folks who do content as if their business depended on it, e.g. web marketers, have a level of sophistication that elearning (and all elearning: performance support, social, etc) would do well to adopt. The power of leveraging content by description, not by link, is the basis for adaptive, custom, personalized experiences.  But it takes a lot of knowledge and work, and a strategy.

You’ve seen it in Netflix and Amazon recommendations, and sites that support powerful searches.  We can and should be doing this for learning and performance, whether pull or push.  But where do you learn?

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