Interview with Catherine Davis

How would you introduce yourself to someone for the first time?

I try to avoid industry-specific jargon in social settings. The quick answer is something like “I manage a group of professionals who are experts at creating training programs that can change the way people work or think. I have a home office and love the work–life balance this situation offers.” If someone is interested in learning more, I then get more specific about SweetRush and my recent projects, as well as my role in coaching other instructional designers on how to come up with fresh ideas and push their course designs further.

Who is SweetRush and what do they offer?

That is a big question. Of course we are learning and development professionals, but the roots of the SweetRush concept—and really, I think, the key to our success— is our culture, and how we treat one other and our clients.

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