Interview with Nir Eyal and Bill Cushard: Changing Behavior Through Software Training

We're pleased to share an interview with Nir Eyal, author of the book Hooked: How to Build Habit-Forming Products and ServiceRocket's Head of Training Bill Cushard, moderated by Sarah E. Brown. Nir and Bill discussed how behavior psychology relates to customer training and customer success and how companies can apply psychology to enterprise software training. 

Sarah: I'm here with Bill Cushard, head of training at ServiceRocket, and Nir Eyal, author of the book Hooked: How to Build Habit-Forming Products. Eyal blogs frequently at Nir and Far and lectures at the Stanford Graduate School of Business Design School. Nir and Bill, it is so great to have you here with us.

Nir: Thank you. Pleasure to be here.

Bill: Yes, it's great to be here.

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