Is Custom Content Really More Expensive Than Catalog eLearning Content?

I’ll bet you’re not surprised to hear that the answer is “it depends”. Let’s look at a possible scenario. We’ll use as an example a growing company with 500 employees that needs an eLearning module on regulatory compliance that all employees must complete. The three options they explore are to build it themselves, to purchase a generic library course at $20.00/learner or to have a custom content developer build a highly interactive course module just for them for the cost of $15,000. They reject the first option because they wisely recognize that they lack the skills and resources they need to do it well. So, for option two the math looks simple. 500 X $20= $10,000. Clearly less expensive than option three, right? Yes, for year one, but remember, we said that they are growing so let’s say they add 100 employees a year for the next 5 years. That’s an additional 500 and an additional $10,000. So now the total investment in the library course is $20,000 and growing each year. Meanwhile the custom content is still $15,000.

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