Is Gamification Actually an Effective Learning Tool?

Gamification is a buzzword that encompasses a variety of subtopics including simulations, badging, serious games, virtualization and more. It’s the process of leveraging the natural desire human beings have for socializing, learning, mastery, competition, achievement and status, into beneficial learning outcomes. For use in business specifically, gamification is the application of game-design mentality to traditionally non-game processes – such as corporate training.

Game-based learning can be extremely effective because of its unrivaled ability to fully engage learners, vastly improving knowledge retention rates, and it’s ability to simulate real-life situations in a low risk environment. Human beings simply learn better by doing, and gamification allows for ‘the doing’ without the negative consequences of mistakes in the real world.   

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