Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and psychographic research, but without them, chances are your bottom line will suffer. But that’s okay, help has arrived to get you started, marketing style.

Market Segmentation

Market segmentation is the process of breaking your potential audience up into groups that have similar needs. The four basic market segmentation strategies are based on:

Behavioral differences Demographic differences Psychographic differences Geographical differences

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