Is Net Promoter Score any good?

Content from the nowcomms.com: the B2B marketing company for tech busineses in education, sports, security & ID.
See the full story here Is Net Promoter Score any good?

Anyone who knows us knows that we’re pretty analytical here at Now Comms. We think that B2B marketing needs to be evidential if it’s ever going to support really effective lead nurturing campaigns. This reputation for data based decision making means we’re often asked about the Net Promoter Score System. Usually the discussion goes along the lines of: “What is it?”, “Is it any good?” and “As customer satisfaction surveys go, should we be using the Net Promoter System to build our business?”

What is it?