Pinterest is not just about cute birthday cakes, healthy recipes, wedding plans, travel inspiration and innovative gift ideas. Though the platform is amazingly good for all of the above. Its rapid increase in the number of active users and its popularity especially with higher income individuals has rendered it one of the best places to promote your products and services.
Pinterest is essentially a search and discovery tool. Users rarely discover content from viewing their smart feed on the home page. Instead, they are using the platform to search whatever they are interested in.
People surfing Pinterest are either planning for a future purchase or looking for a current one. This ‘action-mode’ is what you want for your potential customers so naturally you would want them to discover your business.
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