Is the Carrot and Stick Method Useful in Higher Education?

Consider how the process of learning begins for students. As a general perceptual rule, when students begin their degree programs they hope to obtain good grades, useful skills, and relevant knowledge. The tuition paid assures placement in a class and there are implied results that students expect as a product of their involvement in that class. In contrast, instructors expect that students will obey the academic rules, perform to the best of their abilities, and comply with specific class requirements that include deadlines for completion of learning activities.

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