Is your B2B marketing more successful that the X Factor?

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See the full story here Is your B2B marketing more successful that the X Factor?

We’re told by X Factor’s publicity machine that a whopping nine million people watch the X Factor every week, but what obsessive B2B marketers want to know is: How many of these viewers actually call up? What’s the conversion rate? Is it better than we can achieve in the B2B marketing world and, if it is, what can we copy?

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