Is your marketing department redundant?

Content from the the B2B marketing company for tech busineses in education, sports, security & ID.
See the full story here Is your marketing department redundant?

Isn’t it exciting when all the rules change every day and no one’s really sure about what they should be doing anymore?

We’ve noticed this in the B2B marketing we do recently. Maybe it’s not happening everywhere, but we’re pretty glad it’s happening on our patch.

The defining lines between product development, B2B marketing and sales have become blurry

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