Is YouTube Actually The World’s Biggest LMS platform?

YouTube and its over 2.6 billion users engage in 1 billion hours of video content across the world everyday. 62% of users access the platform every day in the US and more than 1/4 of the world’s population use YouTube on a monthly basis. It’s colossal and it’s growing.

Ever wondered why? It’s in the vid, the tape, the reel – whatever you want to call it – but content-wise it just works. People love watching video, they love learning through video and they love it for entertainment. Video grabs and keeps people’s attention,  they strike a deep connection with the content and it evokes an emotional response as it is so descriptive of the message. They say people are 1200% more engaged by video than other mediums. It is cognitively easier to process information presented to the brain in picture format than in any other format, and our brains love that about video. Worldwide, 100 countries have localized versions of YouTube and it is available in over 80 languages. 

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