At the weekend my eldest son asked if I would link my Amazon Prime account to one of his gaming accounts so he could get a free ‘skin’.
I then had to have the chat about ‘it’s not free’, explaining that to unlock this skin I would have to allow the gaming platform (and their marketers, developers, etc) access to aspects of our Prime account, like order history, searches, viewing habits, demographics, etc, etc.
He’s (slowly) learning that in the modern world, anything that’s free is actually going to cost him something at some point. Even if it’s not apparent or easy to spot now, the data he wants to hand over to get a free skin is worth something to the gamers.
He just doesn’t know what that value is yet. Nor do the rest of us, not really.
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