It’s Showtime! How to Enhance Conference Learning With Online Video

After a decade of explosive market growth, online video has reached critical mass and there’s no turning back. Countless research reports confirm that video is changing our lives profoundly at home and at work. Consider these statistics:

Online video consumption will represent more than 80% of all internet traffic by the end of this year. (Cisco) 68% of people prefer to learn about a product or service by watching a short video. (Wyzowl) 62% of people say they “pay close attention” to video – more than any other type of content. (HubSpot) Employees are 75% more likely to watch a video than read documents, web pages or email at work. (Forrester) 54% of consumers want to see more video content from a brand or business they support. (HubSpot)

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