Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about professional development. But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education.

“If higher education is going to thrive in the century ahead, it’s time to think of college not as a life stage or a credential, but as a lifelong community for lifelong learners,” said two University of North Carolina (UNC) administrators in The Chronicle of Higher Education. Seeing a decrease of corporate investment in professional development, these academics believe “colleges are well-positioned to step into the gap.”

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