Keep it simple, Genius

A long time ago, I overheard a manger tell someone on their team to “keep it simple, stupid.” My first thought was that it was quite rude, and my second was that they were probably quoting Clark Griswold or something. These four words have become part of the American workplace lexicon, however slightly insulting they may sound. I soon found out that it’s not a Christmas Vacation quip, but a legitimate design principal also referred to as KISS. It is the idea that, more often than not, systems, platforms, and experiences are best when the complex is avoided in favor of the simple.

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