Keyword Research: How to Make Sure That You’re Found Online

 

The search box. They’re not just for search engines, every social media site has one. With that said, you want to be found when people are searching for anything that relates to your online training business.

But how do you make that happen? How do you ensure that you are found when people are searching? Keywords. That’s how.

Here you’re going to learn how to use keywords to your advantage. Knowing how to do this is the difference between driving traffic to your social media sites and website and no one showing up for your party.

Let’s start with the basics:

When someone is searching for words related to your product or business they’ll enter short phrases into a search engine or search bar. You want to have a list of what those phrases are. It might help you to keep a running spreadsheet of those phrases as you discover what they are.  And remember, keywords are like a foundation to a house. Without them, you can’t build a solid content plan or advertising campaign.  They’re not just “nice to have”; they’re necessary.

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