Keyword Strategies for great Content

If good content is the foundation of your online presence, keywords are kind of like the bricks or, more aptly, the cornerstones.
Your site content obviously can’t consist entirely of keywords because it wouldn’t make much sense to those reading it, but the relevant placement of keywords on your page can help search engines understand and analyze your site content and include said content in results pages.
Keywords aren’t something you define once and then forget about. Your keyword strategy is something you define, hone, and redefine over
time, so how do you build a strategy around keywords?

Start with the following:
● What do you need to know about your site to build a keyword strategy?
● What keywords and search phrases will people use to fi nd what you offer?
● What combination of long tail (more specific) and broad head (more general) keywords and phrases will provide the results you want?

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