Keywords 101

You may not think keywords influence your business, but the reality is they make your online business. To gain traffic to your site and sell your online courses, it is necessary to understand these powerful bite-sized bits that should be sprinkled throughout content. Let’s start at a beginner level for those who do not understand keywords in relation to marketing.

What are Keywords?

Keywords are ideas or topics that define a piece of content. Keywords can be a string of phrases that an individual (your target audience) would be searching for on a search engine such as Google, Bing, Yahoo, etc.

There are two types of keywords:

Long-tail keywords (primary)

: A longer phrase describing your content. For example, “marketing agency in (location).”

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